Thursday, November 22, 2012

Mighty W.O.R.R.M. advertisement

This is a video I created, as an afterthought, from an assignment in my Oral Communications class at New England Institute of Technology.

The assignment was a 4-5 minute commercial, of an imaginary product or service, following two sets of rules which make up an effective advertisement:  Monroe's Motivated Sequence (attention, need, satisfaction, visualization, action); and Maslow's Hierarchy of Needs (physical, safety, belonging, esteem, self-actualization).

We were to deliver this fake ad in front of the classroom.  The original lasted a full 5 minutes, but for the sake of the short-attention-span folks who typically roam the internet, I've reduced it to 4 minutes.

The script, the placards with the images of the people, the sock puppet, and the flashing pen were all used in the live presentation. The music is public domain from Muse Open.

[Please view this video larger by clicking Play, then pointing to the upper, left corner of the video, where the title appears; Click on that title, and it'll take you to the YouTube site on which it was uploaded. There you can also enlarge it even more]

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